Marketing Trends and Strategies in Mobile Commerce

Author: Douglas R. Lamont
Publisher:
Publish Date: 2002-02-01
Features: Nowadays, Americans seem less enthusiastic about mobile phones, mobile commerce, and wireless internet compared to the Japanese, Europeans, and Chinese. In fact, only 33% of Americans own mobile phones, while some European countries have a 90% ownership rate. The purpose of this book is to propose a feasible approach to guide Americans and others in conquering the wireless world and entering the mobile commerce market. The marketing models presented in the book are all empirically proven and viable methods.