Author: Richard
Publisher:
Publish Date: 2002-10-01
Features: A standardized securities market must first be a market that respects investors. Respecting investors and upholding their rights should not merely stay at the level of awareness; more importantly, listed companies must establish a supervision and self-discipline mechanism to ensure standardized operations. The emergence of investor relations management reflects the magical role of the "invisible hand" in market mechanisms. Investor relations management is a meticulous task, and the ideal state of this work is to be subtle and nurturing like gentle rain. World-class enterprises, those with the most effective investor relations, provide straightforward and sincere, open, specific, and timely financial communication information. Higgins selects the best among them and elaborates on the advantages of their open information disclosure, including lower capital costs, improved liquidity, analysis based on broader and better information, and more patient investors. The case section of this book collects six companies that are world leaders in investor relations: ATT, Schering-Plough, BASF, Reuters, Sony, and Toyota. It provides hands-on insights into financial communication strategies and the practical work of open disclosure. Readers will gain an in-depth understanding of "how to do" investor relations management from these important, highly transparent companies, as well as the unique research findings of the author's five years of global strategic communication, and ideas and methods that can be immediately applied to investor relations in their own companies.
Global Best Practices in Investor Relations: How to Create Shareholder Value: How to Create Shareholder Value
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