Guidelines for Managing a Learning-Oriented R&D Team

Author: (USA) Matthewson, (USA) Matthewson; Translated by Sun Fei, Wang Chengcheng
Publisher:
Publish Date: 2003-08-01
Features: Through research and consulting with numerous global companies with strong R&D capabilities, such as HP, 3M, Merck, Procter & Gamble, DuPont, Monsanto, and ATT, this book demonstrates how senior managers can significantly improve the return on investment in R&D and technology for their companies. It provides new perspectives for corporate decision-making management. It identifies the key practices that drive companies to develop a large number of successful products and services, proposes nine principles of smart R&D, and emphasizes that only through trained decision-making and a culture of value creation can appropriate choices be made regarding R&D rules, portfolio management, and product strategy. The book clearly indicates that changing the decision-making process is an effective means of transforming culture, improving R&D, and enhancing corporate performance.