Managerial Economics: Applications, Strategy, and Tactics (9th Edition): Applications, Strategy, and Tactics

Author: McGreggor
Publisher:
Publish Date: 2003-02-01
Features: This book introduces corporate goal theory, profit theory, exchange rate and international trade theory, Porter's industry competition theory, adverse selection under asymmetric information, principal-agent theory, signaling theory, modern game theory, organizational forms, governance, and optimal design theory, Coase's property rights theory, and government regulation theory. It provides a comprehensive introduction to traditional business management decision-making issues and strives to offer new insights from the context of economic globalization. The book also includes corporate incentive contract decision-making, auction bidding decision-making, and government regulation decision-making, which are not commonly found in other similar textbooks. This edition has undergone significant revisions and updates, reflecting the latest developments in international business, game theory application strategies, and organizational economics. It also provides more contemporary application examples to enhance students' learning effectiveness.