International Business (English Edition · 5th Edition)

Author: (USA) Qinketao et al.
Publisher:
Publish Date: 2003-04-01
Features: This book takes a global perspective and starts with the basic theories of international business, incorporating the latest views in the field. It introduces readers to the concepts, background, development process of theories, and real-world applications of international business in a step-by-step manner. Additionally, the book collects a large number of cases and data from around the world, fully reflecting the global trend of current international business activities and ensuring the objectivity and practicality of the book. This book is suitable for undergraduate and graduate students, as well as MBA students, in fields such as international business and business management, as well as business managers and professionals in related fields. This book takes a global perspective and starts with the basic theories of international business, incorporating the latest views in the field. It introduces readers to the concepts, background, development process of theories, and real-world applications of international business in a step-by-step manner. Additionally, the book collects a large number of cases and data from around the world, fully reflecting the ongoing global trend of international business activities and ensuring the book's objectivity and practicality. This book is suitable for undergraduate and graduate students, as well as MBA students, in fields such as international business and business management, as well as business managers and professionals in related fields.