Interpreting R&D: Essentials of Corporate R&D Models·Empirical Analysis: Essentials of Corporate R&D Models·Empirical Analysis

Author: Chen Jin
Publisher:
Publish Date: 2003-04-01
Features: This book can be used as a reference for senior executives, senior technical managers, R&D managers, project managers, and MBA students. It can also serve as a reference for university teachers and students. In the context of economic globalization and the increasingly mature market economy, competition among enterprises is becoming increasingly fierce. R&D will be a crucial source and driving force for enterprises to survive and develop, and a strategic element for them to maintain their position in the global business landscape. This book aims to present a fresh perspective, summarize and draw on advanced experiences and best practices in R&D from domestic and international enterprises, and derive patterns in various aspects such as R&D strategy, organization and process, funding, talent, performance, culture, and internationalization trends. It provides a forward-looking systematic framework and practical operational guidelines for R&D personnel, especially senior management, in strategic planning and organizational operations in R&D work. This book can be used as a reference for senior executives, senior technical managers, R&D managers, project managers, and MBA students. It can also serve as a reference for university teachers and students.