Practical Writing and Eloquence

Author: Lu Longguang
Publisher:
Publish Date: 2003-08-01
Features: In terms of its format, this book emphasizes improving cultural literacy while adhering to the principle of combining theoretical guidance with skill development. It also employs a combination of exemplary essays with critiques, knowledge introduction with thought exercises, making it highly instructive, practical, and operational. This book can serve as a textbook for vocational and technical colleges, as well as a training manual and supplementary reading for employees in enterprises, institutions, and businesses. It provides a detailed and systematic introduction to the writing steps and methods for 13 practical business document types, including news reports, foreign trade correspondence, contracts, investigation reports, summaries, plans, official documents, advertisements, job application letters, and speech drafts. Additionally, it covers the fundamentals of public speaking and the linguistic arts of speechmaking, public relations, sales promotion, negotiation, persuasion, job applications, and debate. The content is rich, the perspective is novel, drawing on contemporary research while incorporating vivid and dynamic materials from various cultures throughout history. It is both advanced and innovative, yet engaging and enjoyable.