E-commerce strategy formulation

Author: Li Lulu
Publisher:
Publish Date: 2003-04-01
Features: During the writing process of this book, the author interviewed senior managers from more than 30 major companies in Europe and America. Based on these in-depth interviews and research, as well as by utilizing the public data, case studies, and information from another 10 organizational institutions, the methodology introduced in this book was developed. During the writing process of this book, the author interviewed senior managers from more than 30 major companies in Europe and America. Based on these in-depth interviews and research, as well as by utilizing the public data, case studies, and information from another 10 organizational institutions, the methodology introduced in this book was developed. This methodology allows us to delve into the thinking and philosophical views of these global market leaders. The purpose of this book is twofold: (1) To enable CEOs, senior executives, and managers to understand the competitive trends of e-commerce in their respective fields. (2) To introduce effective methods for developing e-commerce strategies, encouraging corporate managers to take effective measures to formulate strong, effective, and unique strategies for their companies.