Marketing Business and Law: Key Strategies for Enterprise Standardized Labor Sales

Author: Zhu Chongkun
Publisher:
Publish Date: 2003-01-01
Features: Unrestrained marketing allows enterprises to expand and maneuver, leveraging clever and practical marketing strategies to enhance business performance. Constrained marketing requires marketing professionals to understand the various legal regulations concerning marketing activities, ensuring their feasibility. How can these two aspects be harmonized? — Bring this book to your desk. It systematically summarizes and introduces the institutional and legal regulations that marketing activities should adhere to, helping you truly achieve unlimited creativity under standardized marketing. The book introduces in detail the main legal regulations related to various key marketing activities of enterprises, including the "Price Law" related to marketing pricing strategies, the "Trademark Law" and "Advertising Law" related to product brand building and promotion, the "Product Quality Law" and "Consumer Rights Protection Law" related to product quality and consumer rights protection, as well as the "Contract Law" that regulates corporate sales behavior, and so on. By systematically introducing these legal regulations, it enables marketing professionals to fully understand and master the relevant legal provisions for standardized marketing activities, allowing more enterprises to grasp the "rules of the game" and better guide their behavior, ultimately achieving the ultimate goal of marketing work—increasing corporate profits and becoming the true winner in competition.