Managerial Economics (English Edition·7th Edition) (English Edition·7th Edition Thomas)

Author: Thomas
Publisher:
Publish Date: 2003-05-01
Features: Since China's entry into the WTO, the economic system reform has deepened under the framework of international competition, and the operation mechanism of the socialist market economy has become increasingly perfect. There is a severe shortage of economic management talents who can not only master the general principles of the market economy and familiarize themselves with its operational rules but also understand China's national conditions. To meet this urgent need, MBA programs aimed at cultivating strategic reserve talents for enterprise management and operation have developed extremely rapidly, while various and levels of continuing education programs aimed at popularizing and updating management knowledge are also in full swing. Under the market economy conditions, it is urgently needed to use economic principles to guide corporate decision-making; however, faced with numerous economic masterpieces, most people can only step back. This book, with a rigorous academic style, compiles the content of microeconomics that can be used for corporate decision-making, providing a simple and practical yet long-term effective thinking method for current and future corporate decision-making. The book elaborates in detail the economic principles most useful for corporate decision-making and provides numerous cases to help readers strengthen their understanding of the application of management economics principles in practice. At the end of each chapter, the book also provides two types of exercises: conceptual exercises and applied exercises. Learning the main body of this book does not require a deep mathematical foundation. The mathematical derivations and analyses are provided in an appendix, along with mathematical exercises for readers with a foundation in mathematics. This teaching system and structure are beneficial for both face-to-face teaching by instructors and self-assessment by readers of distance education, as well as for self-study by readers.