Chairman Edison in the Board of Directors: How to Profit from Intellectual Assets: How to Profit from Intellectual Assets

Author: Davis
Publisher:
Publish Date: 2003-02-01
Features: All companies are always highly focused on new things and new ideas that can generate revenue. Today, a unique new concept has brought revolutionary changes in the process of creating intellectual assets: Unlike the past practice of transforming ideas into products and services, today's inventions and creations can generate substantial income at the idea stage through methods such as barter, licensing, or sale. The book "Edison in the Boardroom" provides valuable guidance for companies that intend to derive value from their intellectual assets. After reading this book, senior executives who aim to become "Edisons in the boardroom" can do three things: First, they can assess their current level of intellectual property management; second, they can determine their desired goals; and finally, which is also crucially, they can learn the methods and processes they need from the experiences of other companies and apply them appropriately to achieve their desired level. These may be the very value of this book.