Company Information Strategy and Management: Tutorials and Cases (6th Edition)

Author: (USA) Robert Appleget
Publisher:
Publish Date: 2004-01-01
Features: This book explores from the perspective of corporate management how enterprises should transform their mindset and behavioral patterns in the information society. It optimizes corporate management to maximize the acquisition of information technology, bringing competitive advantages to businesses. It is an important reference for studying and implementing value chain management and value chain accounting in the IT environment. The greatest feature of this book lies not only in its theoretical analysis of how information technology enables modern companies to conduct production and operations more effectively and innovatively, but also in dedicating about half of its content to providing detailed introductions of numerous classic, distinctive success and failure cases from the perspective of managers. This allows readers to understand the impact of information technology on corporate management from a practical angle, making it more vivid and engaging.