Store management

Author: Siegell
Publisher:
Publish Date: 2004-01-01
Features: This book is a user manual for establishing and operating retail businesses. From the original dream to the daily operations of an existing store, it covers all aspects of the retail industry. You rarely find such passion and emotional approach in similar books because few authors in the same field have the opportunity to write about their profession in a book—focusing on the intricate details of the retail industry. The book is divided into eight parts, each containing chapters that address specific themes in the retail field: helping you determine if retail is right for you and if you are right for retail; selecting a store location and planning store design; the process of creating a business plan; practically operating your store, such as establishing procedures for specific stores, obtaining the products you want to sell, purchasing, and how to control costs; finding, hiring, and retaining excellent employees; increasing your store's visibility in the community; various sales methods, including face-to-face sales and online sales; the art of displaying products; using your financial statements to guide your business decisions; finally, the book presents some fundamental themes of retail in the form of "Top 10 Secrets." From debunking some retail myths to reiterating the keys to retail success, from how to amaze customers to avoiding common retail pitfalls, the book offers various techniques. The target readers of this book: professionals in the retail industry, those with such aspirations, individuals who want to share their work and life with friends and family, and those who do not wish to be under someone else's thumb and want to be their own boss.