Business Research Project Management (3rd Edition)

Author: Yang Kewei
Publisher:
Publish Date: 2004-01-01
Features: This book is suitable for undergraduate and graduate students in marketing and management, as well as serving as a training textbook for project management. In the increasingly common multi-project work within the business field, research is an essential condition, and anyone who hopes to achieve long-term success through their hard work gradually begins to focus on project work. All business research is an independent project. The purpose of this book is to provide you with an opportunity to apply the techniques and concepts you have learned during the progress of a business research project; in management practice, it helps project sponsors complete formal learning and exercises; it offers a set of principles, methods, and techniques applicable to internal company use, with the more direct goal of helping you make rapid progress.