One-on-one Manager – Real Cases of Customer Relationship Management in the E

Author: (USA) Peppers (USA) Rogers
Publisher:
Publish Date: 2002-01-01
Features: In the book "One-to-One Manager," the visionary authors Dr. Don Peppers and Martha Rogers report on the challenges and solutions encountered by managers from companies such as Xerox, General Electric, Oracle, United Bank, HP, USAA, Levi's, and British Airways in leading the one-to-one transformation. Filled with in-depth interviews with managers from the front lines of the one-to-one revolution, and based on analysis of dozens of cases worldwide, "One-to-One Manager" explores the practical day-to-day realities of developing and executing one-to-one initiatives. In a world where competition moves at lightning speed, businesses are vying to create strategies to secure customer loyalty, increase profits, and avoid the pitfalls of commoditization. It is a roadmap to the future of business, and "One-to-One Manager" is the book global managers have been waiting for.