Strategic Management

Author: Wang Liangyuan
Publisher:
Publish Date: 2003-06-01
Features: In the 1990s, China's telecommunications industry ushered in a spring of development under the booming momentum of the global information industry. However, after nearly a decade, the global information industry, especially the telecommunications sector, seemed to suddenly plunge into a "winter." Although China's telecommunications industry still retained a hint of warmth in this global industrial transformation, its development pace had slowed compared to its former vigor. Having experienced the ups and downs of the industry, what are the underlying patterns of industry development? What strategies should management personnel formulate to adapt to the changing market environment? In today's world after China's entry into the WTO, what strategic environment and new management challenges will China's telecommunications companies face? This book provides insights, methods, and tools to address these questions. It elaborates on the general principles of corporate strategic management and proposes pathways for telecommunications companies to shape competitive advantages and enhance core competencies through strategic management, tailored to the competitive landscape and development opportunities faced by China's telecommunications enterprises. The book is divided into 7 chapters, covering topics such as the external environment analysis of telecommunications companies, the internal strategic element analysis of telecommunications companies, the selection, evaluation, implementation, and control of telecommunications strategies, and the strategic management of telecommunications companies in the era of competition and cooperation. It includes both the introduction of domestic and international new strategic management theories and methods, as well as case analyses, combining theory with practice to inspire readers. This book serves as a training textbook on corporate strategic management and is suitable for management personnel and technical staff of various telecommunications operating companies, as well as for management courses in postal and telecommunications colleges.