Creative is King: Methods for Creating Slogans and 18,000 Catchy Phrases

Author: Zhang Xiuxian
Publisher:
Publish Date: 2003-05-01
Features: After clarifying the two questions mentioned above, one should also learn and master some specific creative methods. Based on summarizing the experiences of predecessors and combining the author's insights, the first part of this book distills 60 methods for creating advertising headlines, some of which are newly proposed by the author. At the same time, the book points out the top ten pitfalls in advertising creation. Recognizing and preventing these "pitfalls" in the creative process will help in crafting more effective advertising headlines. In the second part of the book, the author selects over 10,000 advertising slogans from more than 80,000. If you can analyze these headlines one by one and propose your own insights, then you have found the key to entering the door of an advertising company.