Travel Agency Management: Theory, Practice, and Cases: Theory, Practice, and Cases

Author: Yao Yanbo
Publisher:
Publish Date: 2004-01-01
Features: This book takes the business of travel agencies as the main thread, elaborating on the theory and practice of travel agency management. The content covers the operations of major business activities in travel agencies and the management principles of travel agencies. It emphasizes grasping the development trends of travel agency management in China, providing new development ideas for travel agencies in the country. With a wealth of information and rich case studies, readers can stay updated on the latest trends in travel agency management. The book also attempts to learn from the advanced experiences of travel agencies in developed countries and combines them with China's actual conditions to explore future development paths for travel agencies in China.