Direct Marketing: Internet, direct mail, and other media: Internet, direct mail, and other media

Author: Duncan
Publisher:
Publish Date: 2003-01-01
Features: The author is an award-winning direct mail writer and consultant, listed among the top 50 direct mail writers in the United States. After holding key positions in many major companies for 16 years, he founded Duncan Direct Mail Association in 1976. This book provides readers with direct mail strategies for customers, copywriting and design, consulting, creative writing and guidance for effective direct mail, online resources, database marketing, and promotional campaigns. The book lists various checklists and case studies to help clarify complex issues and make significant business decisions, and also includes numerous proven tips and advice that can be widely applied to direct mail campaigns.