Help You Succeed: Moral Cultivation and Insurance Marketing

Author: Cao Peilei
Publisher:
Publish Date: 2003-01-01
Features: This book is a moral cultivation reader for insurance practitioners compiled by the Financial Work Committee of Shanghai. It consists of five major sections: Principles, Cultivation, Common Knowledge, Style, and Warning. It discusses all aspects of moral cultivation for insurance practitioners. The core of the professional ethics in the insurance industry is "integrity," and the theme that runs through the entire book is "To be an insurance professional, one must first be a person."