Innovation and Entrepreneurship: Management Masters Discuss Innovation Practice and Strategy: Management Masters Discuss Innovation Practice and Strategy

Author: Zhang Wei
Publisher:
Publish Date: 2002-09-01
Features: This is a book with practical value, not just providing introductory knowledge. Instead, it discusses "what is innovation and entrepreneurship, when, and why to innovate and start businesses" through the narration of policies and decisions, opportunities and risks, institutions and strategies, staffing, wages, and bonuses. The book is divided into three parts: (1) Innovation in Practice; (2) Entrepreneurship in Practice; (3) Entrepreneurial Strategy. Each part covers a different aspect of innovation and entrepreneurship, rather than a stage. The first part, Innovation in Practice, views innovation as a purposeful activity and a discipline. It first tells us where and how entrepreneurs can seek innovation opportunities. Then, it discusses the key considerations for developing an idea into a self-sustaining business or service organization. The second part, Entrepreneurship in Practice, focuses on the institutions capable of engaging in innovation. The third part, Entrepreneurial Strategy, discusses how to successfully introduce an innovation into the market.