Introduction to Nonprofit Organization Management

Author: Wang Ming
Publisher:
Publish Date: 2003-03-01
Features: This book systematically elaborates on the fundamental theories of non-profit organizations. Non-profit organizations have flourished as a new type of social organization on a global scale since the 1980s. The book not only provides a macroscopic overview of their definitions, classifications, history, and current status but also delves into the micro-level aspects of non-profit organizations, offering comprehensive analyses of issues such as leadership and decision-making, strategic management, human resource management, volunteer management, project management, marketing management, fundraising management, information network management, and evaluation. The book consists of thirteen chapters, each including theoretical knowledge along with reference cases. It is primarily aimed at postgraduate students (including MBA) and professional course teaching in public management. It is suitable for students in related fields to systematically learn the introductory stage of non-profit organization-oriented courses. As a textbook or teaching reference, it is also ideal for non-profit organization managers participating in various training programs and general readers interested in non-profit organizations.