Mass Communication: A Milestone in Research - Third Edition

Author: Larry
Publisher:
Publish Date: 2003-05-01
Features: The books selected for this series are all written by influential professors in the field of journalism and communication in the United States. They cover all important areas of journalism and communication, comprehensively reflecting the theoretical research level and practical exploration level in the field of journalism and communication in the United States. As a result, they have been widely welcomed by faculty and students of journalism and communication colleges, as well as journalists around the world. Most of the versions have been reprinted multiple times, exerting a profound and lasting influence, and have become classic textbooks in the field of journalism and communication. In recent years, the teaching level of journalism and communication in China has been continuously improving, but there is still a certain gap compared to developed countries. In today's world, the trend of globalization is unstoppable, which is particularly evident in mass media. With China's entry into the WTO, it is even more imperative for journalism and communication education to promptly, comprehensively, and deeply reflect the dynamics of both domestic and international academia and industry, and to quickly narrow the gap with the advanced global standards. Nowadays, teachers and students are no longer satisfied with merely reading translated versions of excellent foreign textbooks; they urgently desire to read the authentic original versions. To quickly understand and absorb the latest research findings in foreign journalism and communication, and to improve the level of teaching research and practical work in China's journalism and communication field, China Renmin University Press has selected classic textbooks long used by renowned journalism and communication colleges in the United States for original photoreproduction. The books selected for this series are all written by influential professors in the field of journalism and communication in the United States, covering all important areas of journalism and communication, comprehensively reflecting the theoretical research level and practical exploration level in the field of journalism and communication in the United States. As a result, they have been widely welcomed by faculty and students of journalism and communication colleges, as well as journalists around the world. Most of the versions have been reprinted multiple times, exerting a profound and lasting influence, and have become classic textbooks in the field of journalism and communication. While introducing the authentic English original books in this series, the table of contents and author bios have been translated into Chinese as a guide to the original version, for reference by readers. Following this series of photoreproduced English original books, China Renmin University Press will also continue to release their Chinese translations, allowing readers to read both versions side by side, and it is believed that the will be greater.