MBA English Case Reading (Part 2)

Author: Xu Shaofeng
Publisher:
Publish Date: 2002-12-01
Features: This book is prepared as an English reading material for management professionals and English enthusiasts. It closely focuses on the core areas of current MBA education and practical business management, covering industries such as retail, IT, food and beverage, apparel, cosmetics, manufacturing, and more. It introduces the exploration and practices of a number of world-renowned enterprises like IBM, Boeing, Coca-Cola, Kmart, Reebok, KFC, Disney, and Fiat in these fields. The book is divided into three volumes: Upper, Middle, and Lower. The Upper Volume selects 21 cases on strategic management and human resource management. It includes corporate strategic management and market entry strategy research. Human resource management must consider growth in organizational scale and employee base, and propose development plans for human resources. For convenience of reading, all selected cases in this book omit the accompanying reports. This set of English cases is accompanied by a large number of annotations, serving as a reading material for management professionals and English enthusiasts to improve their English proficiency and understanding.