Sales Management (Second Edition) (Second Edition)

Author: David J. Arnold
Publisher:
Publish Date: 2002-09-01
Features: This series is specifically developed for MBA students and has been included in the current course plan of Harvard Business School. The course plan of Harvard Business School relies heavily on the case teaching method. Using this method, students can analyze and discuss hand reports related to real management scenarios. Students can also gain insights into the basic work managers do: How to measure performance? How to make choices? How to organize activities?