Theory of Corporate Image Building

Author: Wang Weiping
Publisher:
Publish Date: 1998-12-01
Features: This book vividly elaborates on and analyzes the concept, characteristics, manifestations, constituent elements, indicators, and scientific positioning of corporate image from theory to practice. It covers the content, procedures, strategies, approaches, and implementation methods of corporate image shaping, as well as the relationship between corporate image and resource allocation and corporate vitality. The book includes practical examples of corporate image shaping in industries, commerce, finance, and more, as well as the design of event plans, the planning of image advertisements, the introduction of image strategies, and the organization of cultural development. Special cases like "Chunlan," "Haier," and "Gujing Gong" provide a profound impression.