Private Enterprise Case

Author: He Zhiyi
Publisher:
Publish Date: 2003-11-01
Features: This book analyzes several cases of well-known private enterprises such as New Oriental School, New Hope Group, and Bosideng Company in terms of strategic management, marketing, and human resource management. Using vivid language and authentic materials, it presents various management scenarios, making the reading experience highly relatable and offering insightful inspiration. This book is an ideal case textbook for business management case teaching and is also suitable for middle and senior management personnel, marketing professionals, and human resource development and management staff.