Enterprise Strategic Management

Author: Zhang Xiuyu
Publisher:
Publishing Date: 2002-02-01
Features: Corporate strategic management is a highly applied management discipline, with scholars and business management experts both domestically and internationally having written extensively on it. As a training textbook, this book strives to adapt to the characteristics and needs of training. In terms of its structure and content selection, it gives more consideration to the requirements of business management personnel while appropriately addressing the overall and systematic nature of the discipline. The book emphasizes the training philosophy of "starting from the object, starting from the problem, and starting from the actual practice," actively adopting academic achievements from the "Nineteen-Ninety-Five" Business Administration Training Program, absorbing new knowledge in the development of contemporary strategic management, and compiling some new cases. In terms of writing style, it focuses on being easy to understand and engaging, with a mix of narrative and commentary, aiming for clarity and enhanced readability.