State-owned enterprise cases

Author: He Zhiyi
Publisher:
Publish Date: 2003-11-01
Features: "The Construction Project of the China Enterprise Management Case Library" is a key humanities and social sciences research project established by the Ministry of Education of China, focusing on teaching case studies (Project Approval No.: 98JAZD630001). The China Enterprise Management Case Library Series is a high-level series of case textbooks in enterprise management in China, and is part of the project's research outcomes. According to various feedback, this is a high-level and high-quality series of business management case textbooks, holding significant importance for MBA teaching and the management of Chinese enterprises. This book analyzes several cases of state-owned enterprises such as China Unicom, China Mobile, and TCL Group, which have achieved outstanding performance during their reform and transition processes. Using real and credible materials, it reveals the challenges faced by state-owned enterprises in management and the prospects for their reform. The language is simple yet vivid, and the content is rich and specific. It is an ideal textbook for business management case teaching, as well as suitable for middle and senior managers and marketing professionals in enterprises.