Centennial Edge: Gillette's Path to Leadership: Gillette's Path to Leadership

Author: Xu Fengchen
Publisher:
Publish Date: 2000-05-01
Features: Gillette razors, Gillette blades, and the serious elderly man with a moustache who represents the Gillette brand image are no longer unfamiliar to most Chinese people. This book presents to readers the entrepreneurial journey of Gillette, a company with a century-long history, from its inception to its growth, telling how it struggled to establish itself, how it continuously expanded and adhered to a nearly ahead-of-its-time global strategy, how it navigated through life-and-death competition, overcame one after another of challenges and crises, and ultimately secured its unshakable position as one of the world's few major international companies. And all of this, the author has made convincing portrayals based on extensive research. The book is written with seriousness and rigor, focusing on historical facts and data, primarily narrating with supplementary reviews from multiple perspectives. The characters are vividly depicted, making the reading enjoyable and as if one were witnessing the events firsthand or meeting the characters in person. The content of the book will provide profound inspiration and lessons for all business professionals pursuing development and success.