Modern Marketing Science

Author: Ly Yilin
Publisher:
Publish Date: 2000-05-01
Features: Based on the elaboration of basic marketing concepts, this book systematically introduces the strategy, tactics, organization, planning, and control of marketing, combining with the marketing environment and practice of Chinese enterprises. It provides an in-depth analysis of highly practical topics such as target market selection, marketing mix strategies, competitive strategies, and international marketing strategies.