Management

Author: Xu Guohua
Publisher:
Publish Date: 2001-03-01
Features: This book highlights the characteristics of "broad, innovative, and practical," which means:
It has a broad scope, incorporating outstanding theories and methods from both Chinese and foreign management sciences.
The content is new and practical, reflecting the latest developments in various disciplines, connecting theory with practice, aligning with China's national conditions, and being highly operational.
The book systematically introduces the fundamental principles, principles, and methods of management, elaborates in detail on management functions such as planning, organizing, controlling, motivating, leading, and coordinating, as well as the objective laws and implementation key points of corporate culture construction.
It provides an in-depth analysis of ancient Chinese management thought and introduces cutting-edge issues and emerging trends in management studies.