Commercialization of new technologies

Author: Zhang Zuoyi
Publisher:
Publish Date: 2001-09-01
Features: "Commercialization of New Technology—From Idea to Market" examines the entire process of new technology commercialization, from the generation of new technology ideas to the launch of products or processes that embody new technologies. Through the study and analysis of successful and unsuccessful cases of new technology commercialization in dozens of companies such as IBM, ICI, RayChem, and Sony, the author concludes that new technology commercialization consists of five sub-processes—conception, incubation, demonstration, promotion, and sustainability—as well as four connecting links between these sub-processes. The five sub-processes are relatively independent and contribute to technological value addition, while the connecting links serve as a buffer stage where inventors mobilize resources and investors decide whether to enter or exit. This perspective and methodology create a socio-economic bond, gathering the efforts of all stakeholders at every step of new technology commercialization to fully mobilize resources, which is of great significance for achieving successful new technology commercialization. The book cites rich and detailed historical materials and data, with arguments that are natural and insightful, and analyses that are profound and subtle. For readers who wish to harness the power of science and technology to create breakthrough products and new economic growth points, this book is an invaluable resource.