Pricing Strategies and Techniques: A Profitability Decision Guide (3rd Edition): A Profitability Decision Guide

Author: Thomas T. Nagle
Publisher:
Publish Date: 2002-01-01
Features: The topic of pricing covered in this book is a crucial aspect of marketing, directly related to the compensation of enterprise costs and the realization of profits. To some extent, various competitive strategies of a company will ultimately be reflected in pricing decisions. The purpose of this book is to help management personnel understand and master the strategies and techniques of pricing, thereby improving their ability to formulate pricing strategies. The 14 chapters of the book explore pricing strategies from various perspectives, including basic concepts of pricing, market-oriented pricing, the psychological impact of price on consumers, strategic adjustments in changing environments, and market segmentation strategies. They elaborate on the flexibility of price in competition and the influence of price on the financial condition of the enterprise. This book is highly practical and readable, making it suitable for students and faculty of marketing majors in colleges and universities, as well as for relevant management personnel in various enterprises to study and reference. The 14 chapters of the book explore pricing strategies from various perspectives, including basic concepts of pricing, market-oriented pricing, the psychological impact of price on consumers, strategic adjustments in changing environments, and market segmentation strategies. They elaborate on the flexibility of price in competition and the influence of price on the financial condition of the enterprise.