Network Marketing Basics and Practice

Author: Feng Yingjian
Publisher:
Publish Date: 2002-01-01
Features: Network marketing emphasizes the combination of theory and practice, and operational methods and techniques are often more important than pure theory. However, network marketing is not just a list of operational methods but a complete online business system. This book reveals the essence of network marketing—creating an online business environment—and comprehensively describes the functions of network marketing, establishing a complete system of network marketing methods. It introduces a large number of practical traditional network marketing methods and many new network marketing concepts. The book views network marketing as a component of corporate marketing strategy, proposing that network marketing effectiveness should be evaluated from a comprehensive perspective, and the significance of network marketing lies in maximizing overall corporate benefits. The author of this book has long been engaged in the practice and research of network marketing, with rich practical experience and a high theoretical level. Therefore, this book not only helps to fully understand the overall picture of network marketing but also the network marketing methods introduced in the book are actionable, which is one of the important features that distinguishes it from other related books. Whether you are senior management, marketing personnel, or researchers and learners in network marketing, you will find valuable content in this book; it can also serve as teaching material for relevant majors in colleges and universities and various training materials.