Author: Myles Welch
Publisher:
Publish Date: 2004-01-01
Features: This book has stood out abroad and is increasingly favored by marketing students and teachers due to its vivid cases and contemporary spirit. The author organically integrates the latest fundamental concepts and principles of marketing with real-world business cases, making the book engaging and hard to put down. It is now adopted by more and more universities in the United States and Asia, becoming a mainstream modern marketing textbook. The book is comprehensive, concise, and highly practical, making it an ideal choice for readers who wish to systematically and thoroughly grasp marketing knowledge in a shorter time. It can serve as a textbook for students in management and marketing majors at universities, as well as for MBA and EMBA programs, while also being suitable for business management and marketing professionals. In recent years, sales channels have become key points and focal areas for many companies to compete and win. This book introduces sales channel strategies and design, channel member selection, sales channel management processes, channel conflict and cooperation, channel member evaluation and improvement, among other specific strategies and operational methods. It also provides management manuals for two types of channel members (wholesalers and retailers), serving as a reference for sales and marketing managers in practice.
This book introduces the basics of UNIX management from both a network perspective and a single-system perspective. You will find clear guidance on setting up important system services, such as DNS, FTP, file systems, and basic security tools. The design of the book is easy to learn, guiding readers through the steps of important processes, from software installation and release to using TCP/IP tools, system configuration, and system management. Additionally, the book covers SNMP and related tools. Organized by topic, the book includes step-by-step instructions and exercises. On your journey to becoming a successful system administrator, this book will serve as an ideal starting point.
UNIX System Administration Practical Tutorial
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