Corporate Competitiveness Enhancement Strategy

Author: Wu Weiku
Publisher:
Publish Date: 2002-07-01
Features: This book discusses dynamic competition, the network thinking method for dynamic competition, value networks, the dynamic role transformation of game players, how to use game theory to analyze competition, how to achieve cooperation and win-win outcomes in competition, how to change the game, and how to tilt competitive advantages in one's favor by changing the added value of game participants. In response to the escalating price wars in the market, the book explains the outcome of price wars through the concepts of "top" interference and the "prisoner's dilemma." The "pig game" is used to analyze the intellectual battle between large and small enterprises.