Global communication

Author: Gamoslip
Publisher:
Publish Date: 2003-11-01
Features: What does the global communication system mean for China? How significant is the gap between China and global media in terms of quality and quantity? Can China develop its own global media and global communication products? What factors and forces influence China's ability to form its own global media and global products? If China develops its own global media, what kind of Chinese culture should it communicate globally? What kind of Chinese image should it shape? These are questions that Chinese scholars and media professionals engaged in global communication need to think about and research in the future.
The organization of the 12 chapters in this book is highly logical, moving from historical speeches to specific topics and issues. The order of the chapters can be easily changed to accommodate the preferences of instructors who wish to follow a particular theme or topic in their teaching. One unique aspect of this book is that it gathers a variety of topics and the perspectives of some of the world's most renowned and accomplished communication scholars. In addition to covering the basic concepts of international communication, the book also includes several emerging and controversial topics, such as international public relations and advertising, recent trends in media mergers, the cultural implications of globalization, international broadcasting, information flow, government and non-governmental organizations, the law and regulation of international communication, the impact of the internet, and trends in communication and information technology.
The primary audience for this book is upper-level undergraduate and lower-level graduate students studying courses in international communication, comparative telecommunications systems, international broadcasting, international journalism, and intercultural communication. Students majoring in international relations, international politics, international business, and related fields will also benefit from the content of this book. Additionally, this book will serve as a valuable resource for researchers, journalists, international organizations, multinational corporations, and libraries.