I work in public relations in the United States: American Public Relations Workplace Practical Strategy Analysis: American Public Relations Workplace Practical Strategy Analysis

Author: He Hongyang
Publisher:
Publish Date: 2004-01-01
Features: The purpose of this book is to provide first-hand materials on practical public relations (PR) in the American workplace, helping PR professionals understand how high-tech PR in the United States operates in a highly competitive environment. It deciphers the secrets of PR professionals' success, analyzes the qualities required for PR professionals to thrive in the workplace and continuously bring credibility and benefits to companies. The book also aims to reveal the mysteries of success for newcomers in the PR field. The author hopes to introduce the workings of the American high-tech PR industry in an easy-to-understand manner, enabling readers to absorb comprehensive and rich background knowledge of the PR workplace in the shortest time possible. The primary readers of this book are PR professionals from all walks of life, as well as students majoring in economics and management and MBA candidates.