International Management: Culture, Strategy and Behavior: Culture, Strategy and Behavior

Author: Lusas
Publisher:
Publish Date: 2003-01-01
Features: The book's discussion, especially its analysis of other countries, although bearing the imprint of American scholars, undoubtedly opens a door for us to understand the world and provides many practical theories and experiences for cross-cultural international management. This book is suitable for MBA students, cross-border consultants, as well as undergraduate and graduate students in international management. It is also suitable for business managers entering the international market for reference. The book has achieved great success in the United States. The characteristics of this book are: First, it extends general management theories to a globalized environment, and the changing environment gives the application of theories new features and guiding value. Second, it is well-researched and highly practical. It includes the environmental characteristics of important developed countries and emerging economies, making it a valuable guide for investment and trade. The 21st century is the era of global economic integration. As countries break through national boundaries in economic matters and move toward integration, more and more nations and businesses have become part of a highly competitive global market. While sharing the development opportunities brought by economic globalization, they also face significant challenges. The greatest challenge is how to adapt to the new environment of globalization and effectively implement cross-national and cross-cultural international management. This is a global issue. Professor Richard M. Hodgetts of the Department of Management and International Business at the University of Florida and Professor Fred Luthans of the University of Nebraska-Lincoln are renowned experts in international management in the United States. Their co-authored book, "International Management," has achieved great success in the United States. The characteristics of this book are: First, it extends general management theories to a globalized environment, and the changing environment gives the application of theories new features and guiding value. Second, it is well-researched and highly practical. It includes the environmental characteristics of important developed countries and emerging economies, making it a valuable guide for investment and trade. Third, it is well-structured and highly readable. It first focuses on environmental analysis (parts one and two), where culture is analyzed as a separate section; then on strategic decision-making, followed by behavior (motivation, leadership, and decision implementation).