E-commerce Principles and Applications

Author: Zhang Yunlong, Wang Yanqing
Publisher:
Publish Date: 1999-11-01
Features: This book is specifically designed to cater to the Chinese e-commerce landscape. As the foundation for implementing e-commerce, it first explores the principles and functions of the Internet in an accessible manner. Then, it gradually delves deeper, introducing the principles and applications of e-commerce. Finally, it provides a preliminary analysis of the issues in e-commerce and offers some prospects for the development of Chinese e-commerce. The book follows the principle of progressing from fundamentals to applications, from theory to practice, and from basic to advanced levels, supported by numerous examples and illustrations. It gradually unfolds a vibrant and colorful picture of e-commerce to readers. The target audience for this book is any reader interested in learning and mastering e-commerce. As long as you have a basic understanding of computer operations, you can smoothly read this book. It can serve as a textbook for undergraduate courses on e-commerce, as well as...