PR training

Author: Feng Lan
Publisher:
Publish Date: 2003-08-01
Features: The book begins with the opening line "Public Relations: A Passport into the 21st Century" and discusses the fundamental principles of public relations, introducing the subjects, objects, and media of PR, as well as the four-step work method. It then provides targeted and detailed explanations of PR personnel qualities, PR language, PR advertising, PR communication, and PR etiquette. Finally, it offers specific analyses of corporate image design and PR planning creativity, showcasing outstanding domestic and international PR planning cases. The book is rich in content, scientific, practical, and operational, helping readers improve their qualities and abilities, strengthen their PR awareness, and enhance their PR planning skills. It can serve as a training textbook for PR or quality education in universities and colleges, a training manual for employees in different professions and organizations, and a self-study resource for PR enthusiasts.