Author: Zheng Liping
Publisher:
Publish Date: 2003-06-01
Features: The author selects 9 clothing brands from 3 typical clothing markets: France, Italy, and the United States. The purpose is to help the domestic clothing industry better understand world-renowned and influential clothing brands, study their marketing strategies, broaden the horizons of clothing marketing, and provide some ideas and references for the development of the domestic clothing industry.
Flagship Log: Development Strategies of Top 10 Powerful Brands in the International Apparel Industry
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