Negotiation Studies

Author: Zhang Qiang
Publisher:
Publish Date: 2003-08-01
Features: Negotiation Studies is one of the Communication Studies Series. This book applies scientific theories of negotiation to discuss the general principles of successful negotiation. Starting from the qualities of negotiators, it elaborates on various aspects such as negotiation principles, strategies, information, thinking, language, psychology, procedures, observation, and effectiveness. It showcases the stylistic characteristics of negotiators from different countries and finally highlights the negotiations surrounding China's "accession to the WTO" and "entry into the WTO." The book has a complete system, rich content, fluent writing, and strong readability, making it both practically significant and instructive. It can serve as a textbook for relevant majors in colleges and universities, a training manual for employees in enterprises and institutions, and a self-study resource for those interested in the art of negotiation.