Marketing

Author: Gan Biqun
Publisher:
Publish Date: 2002-11-01
Features: Marketing is an applied science built upon the foundations of economics, behavioral science, and modern management theory. The research object of marketing is the enterprise's marketing activities process and its regularities centered on satisfying consumer needs. Specifically, in a given marketing environment, enterprises, based on marketing research, implement marketing activities processes primarily focusing on Product (Product), Price (Price), Place (Place), and Promotion (Promotion) to meet the actual and potential needs of consumers, along with their inherent objective regularities. Its content is characterized by being comprehensive, practical, and applied.