21st Century Business School MBA Global Latest Cases

Author: Qi Jun
Publisher:
Publish Date: 2002-01-01
Features: This book references the curriculum of core MBA courses at Harvard Business School and MIT Sloan School of Management, combining the needs of Chinese entrepreneurs. It selects cases from various aspects such as business strategy, organization and culture, marketing, human resources, mergers and acquisitions, production and operations, financial accounting and law, aiming to provide practical insights for today's and tomorrow's entrepreneurs in China to understand global businesses and embrace the challenges of post-WTO competition in the global market.