Advertising Planning and Creative

Author: Rao Dejiang
Publisher:
Publish Date: 2003-11-01
Features: This series is compiled based on a systematic discipline system of advertising. Advertising is a highly practical discipline. The compilation of the series aims to adhere to the principle of combining theoretical exploration with practical analysis, focusing on both the construction of theory and the discipline system while avoiding scholastic and purely academic discussions. The advertising research in developed countries started early and has accumulated a relatively rich foundation. The compilation of the series is characterized by broad inclusivity and comprehensiveness.