Tourism Area Management Science

Author: Zhao Liming
Publisher:
Publish Date: 2002-12-01
Features: A tourist attraction is a complex system with a wide scope and numerous factors. Currently, there is no systematic monograph on the management of tourist attractions in China, which is highly unsuitable for the rapidly developing tourism industry in the country. This book reexamines the management issues of tourist attractions from a fresh perspective in management science, explores the theory and methods of tourist attraction management from a managerial perspective, and preliminarily constructs a theoretical system for the management of tourist attractions. It conducts systematic research on tourist attraction management from aspects such as resource management, strategic management, investment management, marketing management, organizational management, human resource management, financial management, environmental management, quality management, and the safety management of tourist attractions. Tourist Attraction Management is characterized by its systematic nature. The book conducts systematic research on the management of tourist attractions from 13 aspects, including resource management and strategic management, providing a comprehensive, multi-level, and three-dimensional description. It constructs a systematic framework for tourist attraction management and studies the optimization of the management system. Tourist Attraction Management is also characterized by its theoretical nature. The book successfully introduces modern management theory systems and the latest research findings and trends into tourism management, addressing the current lack of theoretical depth in tourist attraction management and its adverse impact on practice. It firmly establishes the field of tourist attraction management on the foundation of modern management theory, supporting its comprehensive development on this basis. Tourist Attraction Management is characterized by its operational nature. The book is based on research on the management practices of tourist attractions both domestically and internationally. It delves into the problems and solutions in the management of tourist attractions in China, introduces numerous management methods for tourist attractions for readers to use, and includes case studies for reflection. Additionally, it provides relevant materials at the end for easy reference.