Social Capital Wins: How to Uncover Implicit Resources in Personal and Corporate Networks

Author: (English) Karl E. Weick, (English) Katharine M. Sutcliffe
Translator: Huang Wei
Publisher:
Publish Date: 2002-01-01
Features: In this empowering book, an expert on social network issues guides you through the entire process of assessing, building, and leveraging social capital. Among the numerous practical insights provided by the authors, you will discover:
Why social capital is so important today;
The strengths and weaknesses of your social network;
The types of social networks that can yield the best returns;
30 mature methods for building an entrepreneurial social network;
How to use social capital ethically and harness the power of "reciprocity";
How to transform social capital into a core capability of your organization, energizing your company;
How to survive and thrive in a networked society.
"Winning with Social Capital" is your go-to success guide, showing you how to achieve success by building and leveraging social capital. You will learn why ample social capital can lead to higher salaries, faster promotions, better jobs, breakthrough ideas, new business opportunities, and profitable companies. Sufficient social capital can even improve your luck. Additionally, you will understand why a well-developed social network is crucial for your physical health, emotional well-being, meaningful life, and even longevity.