CEO of a famous Chinese company

Author: Li Bingyan
Publisher:
Publish Date: 2002-05-01
Features: This book analyzes 20 entrepreneur cases such as "Haier," "Senda," "Shihua Kai," and "Hisense." It addresses cutting-edge theoretical issues while remaining easy to understand and apply. The authors strive to closely integrate Chinese and Western theories of enterprises, entrepreneurs, and enterprise management with practical business realities, localizing modern Western management theories. This approach makes the operational strategies and philosophies of these enterprises more accessible to learn and reference, facilitating effective dissemination.